Showing posts with label rei. Show all posts
Showing posts with label rei. Show all posts

Friday, March 14, 2014

The Digital Dozen does Brands - Day 5: REI


Hallelujah, it's Friday! This week was so incredibly long! But, we've made it to the end of the Digital Dozen Brands week! For my final day, I've done some REI nail art! 

So what is REI? REI (Recreational Equipment, Inc) is one of my favorite stores and brands for when I'm off on a new outdoor adventure! They sell all manner of camping and outdoor equipment and supplies and I can easily spend hundreds of dollars there in no time flat. I love to camp, so I can get lost in stores like this for hours. I also appreciate that REI is a sustainable company and have a great rewards program. It's pretty easy to love them. 

REI seems to always promote being outdoors and active and just enjoying nature - far and above some of my favorite things to do. When looking at their logo online, I found a fantastic advertisement that really summed up my thoughts on REI. The majority of the image is beautiful scenery and shows people being active in nature, and then in the corner, subtly, there is the REI logo. Kind of like REI is just there to help you out if you need them. Does that make sense? Haha